Graphic India, the leading Indian creator of comic book and superhero character entertainment, announced the launch of a new business subsidiary, TOONSUTRA, which will become the first mobile webtoon comic platform exclusively for India for free download on iOS devices and Android.
TOONSUTRA will launch in April to bring hundreds of high-quality webtoon comics optimized for mobile devices to Indian audiences. The new platform will launch new free stories every day from innovative creators and storytellers in India, as well as the world’s best comics available in India and in Hindi and other regional languages for the first time.
The TOONSUTRA app will feature a wide range of content for audiences of superheroes, fantasy, romance, sci-fi, Bollywood, mythology, action, and more.
Available for free download on both iOS and Android platforms, Toonsutra will release new free stories every day from Indian creators, and also global properties in Hindi and other Indian languages. Genres include superhero, fantasy, romance, sci-fi, Bollywood, mythology, and action.
Indian properties will include “18 Days: The Mahabharata” and the female super-heroine series “Devi” created by filmmaker Shekhar Kapur, in addition to “The Sadhu,” “Mistry P.I.,” “Shadow Tiger,” “Unholi,” “Reincarnation Man,” “Shikari Force,” “The Mighty Yeti,” “Dragonfly” and “Avatarex Destroyer of Darkness”, according to Variety.
The app will also feature titles from U.S. publisher Valiant Entertainment, including “Bloodshot,” “Shadowman,” “X-O Manowar,” “Harbinger, “Archer & Armstrong,” “Ninjak” and “Rai”.
“Toonsutra will become India’s new storytelling home for disruptive creators across the country to experiment, innovate and create engaging webtoon comic stories for the world,” said Sharad Devarajan (Graphic India co-founder). “Webtoon platforms have become an explosive phenomenon across Asia with top webtoon apps cumulatively reaching over 70 million monthly users and over 100 billion views a year.”
The concept of webtoons originated in South Korea in 2003 and quickly gained popularity and spread to China, Japan, Taiwan, Thailand, Indonesia, and Vietnam. Top brands include Lezhin, Comico, Naver, Line, and Kakao. In 2019, Kross Komics, a subsidiary of Korean producer Kross Pictures, launched in India with content largely from China, Japan, and Korea, and has notched up 200,000 downloads.
Source – Variety.com
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